Have you ever wondered how companies like Apple thrive whilst others’ sales dive?
Cost control is obviously important but its not the whole story by any means.
If it was really that simple, you would have ‘cracked the code’ a long time, wouldn’t you?
So what is it that transforms an ordinary business into a top performer?
It’s not that they have access to an exclusive pool of highly qualified employees. It’s not the quality of their management. But it is their ability to communicate their vision to the market place and have their prospects ‘buy into’ that vision. When people identify with you like this, you can inspire them to aspire to something bigger than they ever thought possible
This motivates them, boosts their confidence and gives them fresh determination to succeed. The problem that many small businesses have is communicating that vision to their core audience. What they desperately need is a marketing strategy that is proven to deliver phenomenal results over and over again.
A strategy that is designed to engage prospects and position you as the authority figure in your market. One that boosts the perceived value of your offer. One that brings more and more prospects into your orbit so that they can see what sets you apart from your competitors. One that creates an army of loyal customers who will buy from you again and again.
One that produces the same sort of unimaginable results that Apple achieves… Doing a product launch for your business that delivers 3 months revenue in one week would be a phenomenal achievement. I’m sure you would agree.
Here are two ways to get ready by adding value to your offer so that you can avoid a sales dive…
#1. Adding a digital element to a physical product that your competitors might also sell boosts your value proposition. You can do this by creating a quick start guide that shows customers how to get results quickly and easily or by showing them how to use your product in innovative ways that had not occurred to them before or by giving them expert tips on getting the best results in normal operation
#2. Re-launching an evergreen product with a series of online events webinars in which you interview recognized experts in your market and get them to spill the beans by revealing the top 10 insider secrets to success when using your product or service is another way of adding value and making your offer different from those of all of your competitors. This will also boost traffic to your website and explode the size of your mailing list. Giving your the opportunity to cross promote other products to these new prospects…
Now that you have an outstanding offer, you are ready to do a product launch. The way to start is to do a small beta launch to just a few people on your list and then ask for their feedback so that you can optimize all the different elements of your launch strategy before involving your whole list. There are a lot of moving parts in a product launch so don’t expect to get them all right first time.
You’re probably wondering how can you be expected to take time out to first learn the techniques involved in product launch marketing and then put them into action as well as stay on top of your existing business commitments. Well wonder no longer, as product launch managers our stock-in-trade is coming up with fresh ideas to make your business thrive…
– So how much does hiring a product launch manager cost ? The quick answer is not as much as you might expect. Our aim is to structure a win-win sort of a deal with clients. We get paid when you get paid. That is we work on a percentage of the ‘pre-return’s gross’ revenue that your product launch makes. Naturally, you have to pay a fee to get on our calendar. We can only take on 2 or 3 clients per year so our time is valuable and we must know what our schedule is well in advance. It would be unfair on our other clients if we didn’t insist on this. Find out more by booking a free consultation with me now –