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Customer satisfaction is your ultimate aim or it should be… By necessity, you spend time focusing on product development and product launch marketing but do you spend as much time as you should on ensuring that your customer support team is well trained. The reason I ask is because I have just spent 8 weeks experiencing what poor customer service really is.
All I needed was for a faceless but monolithic telecoms company to connect a telephone land line to my new house!… In the 21st century, this must be a simple job. Right? [click to continue…]
We’re in the business of delivering great value to our product launch marketing clients. We are very careful about the ones we work with. After all, we can only really manage 3 or 4 big product launches every year and still have time for our own projects.
So the process of selecting a product launch marketing client takes time. We have to be sure that we fit together like hand-in-glove. Your business has to be right. The product has to be ready. Your track record is important but most of all we have to ‘get on’ as people. After all, we will be spending quite a lot of time together so we should enjoy each other’s company.
We launch new products. Our primary function is not business building although it may be a useful spin-off from a successful product launch so if you have not already got a successful business, please build one and then consider working with a product launch manager. [click to continue…]
That old nirvana – or nightmare – has come to pass. The web offers people, your potential customers, almost perfect information. It only takes a nano second or two for them to research the whole of your market.
The challenge is to stand out in some way – especially in your product launch marketing – that goes beyond price. To added value. To engage people in your launch conversation. To entertain them. To do this your aim must be customer satisfaction above all else
Just remember that success does not come from cutting costs. Success comes from putting yourself in your customers’ shoes and giving them extra value for the same price or less than your competitors can manage. [click to continue…]
We are beyond technology these days. People take it for granted. They want to be entertained and engaged by a good story. They want warm, friendly products sold by people who take the time to engage and seduce them. This is where product launch marketing wins every time. With PLM there is no one point of failure. With PLM, your prospects become part of the launch conversation.
And you give yourself the time to woo each one as if they were a new girl or boy friend. You can take the time to build your credibility and their trust in you. Your Product launch strategy starts with baby steps. Gradually, you build layers of proof and in doing so your audience builds the confidence it needs to move on to bigger and then bigger steps until finally buying from you becomes the next natural step to take.
Your first goal must be to get them to make a small commitment to you.
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